#Hashtags – what, why and how to use them

So, they started on Twitter, but have now become commonplace on most social channels. If you’re not using them, you’re missing out. What you need to know:

  1. A hashtag must be written as a single word, without any spaces.
  2. You can include numbers in a hashtag, but punctuation and special characters (like $ and %) won’t work.
  3. You can search for a hashtag using the search bar at the top of any page within your social channel.

 

Twitter

  • Only 140 character so be clever and use them within your tweet.
  • Try to incorporate as part of a tweet and not just add them to the end with a link. This creates multiple actions for the reader and you may end up discouraging traffic to the link

Instagram

  • 30 hashtags are allowed with any image posted. You can get away with using more hashtags on this channel for follower engagement as there are a lot of bots in operation that search for hashtags to find followers. Just be warned, you might not see the expected engagement using this tactic.
  • Ensure that the hashtags you use are relevant and your comment is easily readable.
  • A nice trick is to upload an image with 5-10 hashtags and then add additional hash tags as a comment at a later date.

Facebook

  • Hashtags turn topics and phrases into clickable links in your posts on your personal Timeline or Page. This helps people find posts about topics they’re interested in.
  • Check your privacy settings to ensure you are now broadcasting publicly when you don’t want to be.

 

Most importantly, be clever with hashtags. Do your research using TweetReach or similar to determine if there are users already engaging with a hashtag, rather than attempting to create a conversation on a brand new one.

sian