Curating, the first step to Creating

Confidence creating content is the main issue I come across when discussing social media marketing. This is especially true of smaller companies who don’t have a team to generate content. In my experience, the best place to start is to curate content that is relevant to your audience and share this. Why? Here are my top five reasons:

  • Take pressure off finding time to create
  • Enjoy researching interesting and new topics and staying ‘on top of your game’
  • Be inspired to research and learn about new tools and trends
  • Show your Twitter love to followers and those you follow
  • Establish/gain credibility through curating relevant and timely content

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